Broad Street has been an anchor for Greendale and now it's seeing an economic rebirth over the last few years, according to a story in the Journal Sentinel.
A chapter in Greendale's economic rebirth would be incomplete if you didn't include Broad Street and more specifically the Greendale Village Center, according to a story in the Journal Sentinel. The story highlights the work of Roy Reiman, who sold the Greendale-based company in 1998. But then turned his attention to real estate and started building up the Village Center, which he had purchased in 1996. Reiman's Grandhaven LLC has been able to bring a number of businesses including Ferch's Malt Shoppe & Grille, They Grow Like Weeds and the Panther Pub. Read more about Greendale's Broad St. is broadening its appeal in the Journal Sentinel.