Some trustees are worried construction of the proposed gateway arch will be bounced in between groups and delayed, after the Planning Commission sent designs back to staff last week.
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A rectangular arch would cost $115,000, half of which will be paid by Grandhaven, LLC., landlords to the Village Center shops. The idea originated with discussion between village officials and downtown business owners last June.
Many are hoping to have the sign done in time for Greendale’s 75th Anniversary celebrations in 2013. Village Manager Todd Michaels said, upon Village Board approval construction of the arch could take up to 3 months to complete. All construction stops during the wintertime.
The board worked with staff to complete three final designs on February 21. The designs were then referred to the Planning Commission on April 17.
“We’ve had a number of different opportunities on the arch and we selected one that we thought was tasteful and economical,” said Trustee Allan Sikorski. “Now we are taking this and throwing back it in the mix to relook at it again, which we have already done. The same thing happened to the LED sign. It’s going to be there for a specific reason — to get people’s attention.”
The arch might be built next to , which Village President John Hermes has spoken against several times.
Hermes, one of the commissioners to send the arch to staff, said, “It’s going to be there for 100 years or more. I think every community member and resident wants to be proud of this thing. I don’t want to rush through this.”
Trustee Carl Genz agreed with Hermes and suggested incorporating two alternate designs and getting costs. It is not known yet what the cost will be for a rounded design. Michaels said the cost will probably be higher because the current design uses standard traffic signal poles, while a rounded arch would need custom-made supports.
At the Planning Commission meeting Roy Reiman, owner of Grandhaven LCC. and founder of Reiman Publications, suggested setting up a $1,000 engineering design contest for students in area schools as a way to cut costs. Michaels said staff is exploring the idea.
Trustee Ron Barbian emphasized that the LED sign and arch are meant to draw people to events such as the Open market, Fourth of July and Gazebo concerts.
In regards to the LED sign Barbian said, “It kind of got lost that it’s taking away the historic nature, no it isn’t. It’s right across the street from a retail area that’s developing. It’s bringing new traffic down here to hopefully re-energize the Village.”
Trustee Jim Birmingham, also owner of , said, “We have thrown millions on TIFs to Southridge. Lets not forget that although we appreciate the sign... we would like to come to conversation with opportunities that the Village can help us.”
Hermes,, said that his intent is to start a community discussion about the future of the Village Center.
Concerning the specific arch, all of these designs look really cheap. Anyone who has ever driven past a stoplight will recognize those posts. Again, don't waste the money on the "arch" until you have developed a uniform branding them, and pull the LED signs, they are ridiculous. Stop. Call Uihlein Architects right now and bring them in for a consultation. Their number is 414-271-8899. Form a committee with an architectural firm that specializes in historic restoration (Uihlein), and an appropriate branding/marketing team after talking to Old World Wisconsin at (262) 594-6301, the Colonial Williamsburg Foundation at (757) 229-1000, and the Historic Alexandria Foundation at 703-549-5811 to find out their marketing strategies. You might need to develop a RFP and meet with a few marketing firms to find out who best "gets" what Greendale can be, and the architectural firm has probably done some of this in the past and could provide good suggestions. There might also be some granting opportunities available, so be sure that the Historical Society is involved and the U.S. Dept. of the Interior is contacted. Take the time to do this right.