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Ruby Tuesday Sign Approved Without Going to Planning Commission

The Village Board approved a singular monument sign for Ruby Tuesday without sending it to the Planning Commission despite the Village President's objections and Village Manager recommendation.

The Greendale Village Board approved a monument sign for without sending the application to Planning Commission, an uncustomary action for the Village.

A number of Trustees argued with President John Hermes whether the 6-foot-by-6-foot sign should be sent to the Planning Commission.

An ordinance that was passed in 2005 allows Village Staff to approve signage, however, if staff feels that it needs to be further reviewed by the board then it can be sent to the board. Director of Inspection Services Scott Satula sent the sign to the board who typically sends it to the Planning Commission, he said.

Trustee Greg Turay said that it was unnecessary to send the sign to the Planning Commission and having it delayed for months.

Hermes argued it would set precedence for other businesses to request their own monument signs causing signage pollution down 76th street. He also said the ordinance was meant for normal and routine signage and a monument sign was not normal.

“The Village Manager has recommended referral,” Hermes said. “I recommend referral to the commission, because it is the historic nature of the Planning Commission to review these kind of things. To not do so it eliminates a very appropriate check and balance in government in our Village.”

Trustees Ron Barbian and Allan Sikorski argued that 76th street is Greendale’s business corridor and those businesses should be on the same fair playing field as businesses in other communities.

Satula warned the board that he would be getting a high volume of applications from businesses requesting similar signage.

“I want to get clear direction from the board, are we going to allow these types of signs?” Satula asked of the board. “Because I’ll have six more applications in the next year after we approve that one and I want to be consistent.”

Village Manager Todd Michaels said that similar situated properties like the upcoming , , , and will be able to request similar signs. The single monument signage will be the new standard, he said.

Hermes also said that monument signs are best placed when it's multiple businesses using it rather than a singular business, such as signs in the Southridge Plaza and .

Turay cited and as single monument signs.

Turay said, “I think our building inspection department has the tools to work with them…Let them have the opportunity to have a viable business.”

When asked by Village Trustee Jim Birmingham if this is a difficult sign for the Inspection Department to approve Satula said, “We purposely put a catchphrase in the ordinance for me to refer to the board if I was uncomfortable with what was being presented to us. If I thought it was too big, too gawdy, too colorful. I had an out in the ordinance to refer back to the board."

The board voted 5 to 1 to approve the Ruby Tuesday monument sign, with Hermes voting against it. Trustee Carl Genz was absent.

jeff ircink July 06, 2012 at 09:02 PM
so what's the difference with this situation? the LED sign never even went to the planning commission before the trustees voted on it. the Norman Rockwell statute was recommended a NO by the planning commission and the trustee voted that through. it's the perogative of the trustees to vote as they wish - regardless of what the planning commission says. i get that. the planning commission seems to be convenient when the trustees need it.
Susie L July 06, 2012 at 10:03 PM
It sounds like the Village Board is making a lot of decisions lately without consulting others or going through the proper procedure, doing things their way to get what they want.
Bren July 07, 2012 at 12:34 AM
This board will homogenized Greendale to the point of no return in no time. Goodbye historic landmark status, farewell tourists.
Lisa417 July 07, 2012 at 01:47 AM
So very disappointing.

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