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Greendale Arch To Be Constructed This Month

The gateway arch that will be placed on Northway and Grange Avenue, next to the LED sign, is scheduled to be completed in the next ten days.

 

The Greendale gateway arch, meant to bring more visitors to the Village Center, is scheduled to be completed this month.

Village Manager Todd Michaels said the arch is scheduled to be completed in the next ten days.

The arch will be placed on Northway and Grange Avenue next to the new LED sign.

 It will have brick piers and square posts. The brick will match the brick on the LED sign. In trying to match Village Hall, plaques will be placed on the front of the pillars reading est. 1938.

Discussions of a modest gateway arch design started in June 2011 with Village Center business owners.

Around the same time, staff proposed the LED sign as a way to replace the old "welcome" sign at the intersection of Loomis Road and Grange Avenue. 

Instead some trustees thought it would be better to place the LED sign on the intersection of Northway and Grange Avenue in order to attract traffic from the new Macy's at Southridge Mall. 

The Village Board awarded the project bid to Poblocki Sign Company, LLC for $90,237. Grandhaven, LLC, landord to the Village Center merchants, has agreed to pay half the cost.

Bren January 13, 2013 at 03:54 PM
I'm still not understanding how an anachronistic, utilitarian-looking arch is going to increase the number of visitors to the village. Is the anachronistic LED sign intended to dazzle the corneas of the driver, and the arch has some sort of scoop device we haven't seen yet to make this happen? If so, I hope that this is coordinated with the traffic lights, or perhaps the village is also anticipating increased revenue from traffic citations? A lot of money has been spent already on things that detract from the historic "feel" of the village. Can't we stop with the screaming LED sign and hire a design/brand team with the $90,000 saved from the arch? Please?

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