An LED Sign Will Direct Traffic to the Village Center

How many people have you met that don’t know that Greendale has a Downtown?

Well, the plans to install signage that will make Downtown a lot more visible to outsiders.

An LED sign will be installed on the corner of Loomis Road and Grange Avenue and will replace the old “Village of Greendale, The Garden Community” sign.

A less elusive sign will be installed on Grange Avenue and Northway across the street from .

The purpose of these signs is to promote the Village Center businesses and community events. Both signs will cost about $65,000 each.

Village Manager Todd presented an early concept of the signs to the Committee of the Whole and to Village Center business owners on Wednesday. Owners had positive remarks about the preliminary concepts of the signs.

Michaels said that the use of the LED sign will be similar to the banners placed on the overpass on Loomis Road. The Village would control the content on the LED sign.

The Village has been working with Grandhaven, the owners of the Broad Street area, to complement the new sign with their theme.

Concerns were brought up as to the level of brightness but Michaels said the Village is also able to control the levels.

in collaboration with Grandhaven and Robert Popp, owner of the .

The repavement would be done sometime next Spring or Summer.

The Committee of the Whole will have another meeting in regards to the signage and the matter will eventually go to the Village Board for approval.