Simon Property Group, Inc. (NYSE:SPG), a leading global retail real estate company, invites children and parents across the country to celebrate The Wizard of Oz's 75th anniversary. Families are invited to discover the Emerald CityTM and more during the Simon Kidgits Club® event at Southridge Mall, Wisconsin’s largest and newly renovated shopping destination in Greendale, on Sat., Sept. 14, from 1 p.m. to 3 p.m.
At the celebration, families will participate in a variety of imaginative The Wizard of Oz inspired activities to revel in the charming tradition of the YELLOW BRICK ROADTM. Additionally, children who come in costume will receive a complimentary Rubie’s Red Trick-or-Treat pail (while supplies last).
“Families come to Southridge Mall to do more than just shop,” said Cheryl Rouse, director of marketing and business development at Southridge Mall. “As a place where the community gathers, we’re looking forward to having adults and kids connect with each other and get immersed in a classic, fascinating film that people of all ages have enjoyed for years.”
Re-experiencing the Multi-Generational Favorite on Screen
To mark this momentous anniversary, Warner Bros. is launching a comprehensive, cross-divisional The Wizard of Oz film campaign. Beginning September 20, 2013, The Wizard of Oz 3D will be presented in the immersive IMAX® 3D format and return to the big screen for an exclusive one-week engagement in IMAX® theatres across North America. Following the IMAX® theatrical release, on October 1, 2013, Warner Bros. Home Entertainment (WBHE) will release a limited and numbered The Wizard of Oz 75th Anniversary Collector’s Edition, which will consist of a five-disc set, including Blu-rayTM, Blu-ray 3DTM, DVD and UltraVioletTM versions of the film; a new documentary, The Making of The Wonderful The Wizard of Oz; bonus features and premium collectibles.
New exclusive collectible 75th Anniversary memorabilia includes a deluxe award pin set from The Noble CollectionTM, 52-page hardcover photo book, RUBY SLIPPERSTM Sparkle Globe, hardcover journal, frameable map of Oz and frameable photo card. Three more editions will be available separately: a two-disc 3D/Blu-ray, a single-disc Blu-ray, and a two-disc DVD. All four will contain the new documentary and extra content.
“Bringing to life the 75th anniversary of The Wizard of Oz at Simon Malls allows families to experience the magic of the film today just as viewers did decades ago,” said Jeff Baker, WBHE’s Executive Vice President and General Manager, Theatrical Catalog. “Children will be introduced to the movie through engaging activities, and parents will feel a sense of nostalgia as they remember the first time they saw the movie as kids.”
The Simon Kidgits Club is a fun and informative program that focuses on health, wellness, education, safety and entertainment for children ages three to eight. Since 2003, the Simon Kidgits Club has kept children and parents alike amused with various events and activities while providing incentives for club members, such as special offers, rewards and games. For more information about the Simon Kidgits Club, visit www.simon.com/kidgits. For further detail on Warner Bros. and The Wizard of Oz, visit www.thewizardofoz.com.
About Southridge Mall
Southridge Mall is Wisconsin's largest regional shopping destination with five major department stores, including a brand new Macy’s, as well as Boston Store, jcpenney, Kohl’s and Sears. This friendly-family center offers a variety of shopping choices for the entire family with more than 125 popular retail stores such as H&M, Bath & Body Works, Disney Store, Victoria’s Secret, Express and Aeropostale. In addition, shoppers enjoy a more contemporary food court, as well as an interactive children’s play area. Southridge Mall is located at 5300 S. 76th Street in Greendale, Wisconsin between Grange and Edgerton Avenues. For additional information, please contact Southridge Mall at (414) 421-1102 or visit www.simon.com/mall/southridge-mall, www.facebook.com/ShopSouthridgeMall or www.twitter.com/ShopSouthridge.
About Simon Property Group
Simon Property Group, Inc. (NYSE: SPG) is an S&P 100 company and a leader in the global retail real estate industry. The Company currently owns or has an interest in 327 retail real estate properties in North America and Asia comprising 241 million square feet. We are headquartered in Indianapolis, Indiana and employ approximately 5,500 people in the U.S. For more information, visit the Simon Property Group website at www.simon.com.
About Simon Brand Ventures
Simon Brand Ventures (SBV), Simon's business-to-consumer arm, is pioneering the transformation of shopping centers into a medium where consumer brands can build relationships with Simon shoppers who make over 2.8 billion visits each year. Simon's vast franchise of market-leading shopping centers nationwide provides SBV the foundation to monetize the distribution system through numerous consumer ventures. SBV and its affiliates have engaged in a number of consumer business initiatives, including the Simon Visa Giftcard® and the American Express®/Simon Giftcard; launch of Simon platform programs such as Simon dTour Live® and Simon Kidgits Club®; a national media delivery channel including static, digital and experiential marketing and advertising vehicles; and multiple national and local marketing alliances with Coca-Cola and Visa U.S.A. among others.
About Warner Bros. Home Entertainment, Inc.
Warner Bros. Home Entertainment (WBHE) brings together Warner Bros. Entertainment's home video, digital distribution, interactive entertainment, technical operations and anti-piracy businesses in order to maximize current and next-generation distribution scenarios. An industry leader since its inception, WBHE oversees the global distribution of content through packaged goods (Blu-ray Disc™ and DVD) and digital media in the form of electronic sell-through and video-on-demand via cable, satellite, online and mobile channels, and is a significant developer and publisher for console and online video game titles worldwide. WBHE distributes its product through third party retail partners and licensees, as well as directly to consumers through WBShop.com.
About IMAX® Corporation
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you’ve never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX’s network is among the most important and successful theatrical distribution platforms for major event films around the globe.
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing. As of March 31, 2013, there were 738 IMAX theatres (606 commercial multiplexes, 19 commercial destinations and 113 institutions) in 53 countries.
IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience®, The IMAX Experience® and IMAX Is Believing® are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).
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