Southridge Mall, Wisconsin’s largest and newly renovated shopping destination in Greendale, announced today that it will host the 2013 Simon GamePlay™ tour on Sat., Sept. 21, from 11 a.m. to 8 p.m., and on Sun., Sept. 22, from 11 a.m. to 6 p.m., in center court, connecting fans of all ages to the hottest video games before they are officially launched and available in stores. The event will once again deliver a unique top-level entertainment experience that no retail venue can match.
Simon GamePlay, powered by Coke Zero, will take place exclusively at 27 Simon® properties around the country. The free event will run through November 2013. Last year, more than 900,000 gamers across the country participated in Simon GamePlay.
“One of the great things about Simon GamePlay is that it has something for every gamer – from young kids to parents to hard-core gamers,” said Cathi Weiner, Senior Vice President of Business Development for Simon. “The tour is one of our most successful on-mall programs, and we’re excited to present it to consumers across the country.”
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“We are really looking forward to bringing this exciting event to the Greendale community,” said Cheryl Rouse, director of marketing and business development at Southridge Mall. “Southridge Mall is the perfect place for this terrific event that appeals to all ages.”
The Nintendo Experience lounge will be at the center of this year’s GamePlay tour. Shoppers will have the opportunity to play the latest games on Wii U™ and Nintendo 3DS™. New games for Wii U such as The Wonderful 101™, The Legend of Zelda™: The Wind Waker HD, and Wii Party™ U, will be available to play as they release throughout the fall. For Animal Crossing: New Leaf fans, stop by the Nintendo booth on select dates throughout September for Animal Crossing gatherings from 12:00 – 4:00 p.m. local time. Gamers are encouraged to bring their Nintendo 3DS to connect with other gamers through StreetPass™ while they visit. For the Animal Crossing gatherings, and Tour schedule, please visit: www.nintendo.com/events/tour.
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Other sponsors include of the 2013 Simon GamePlay tour are Namco Bandi®, Ubisoft® and Leapfrog®.
The tour includes 10 gaming pods, including two mature zones, with a variety of products from leaders in the video gaming industry.
For more information, please call (414) 421-1102 or visit www.simon.com/mall/southridge-mall, www.facebook.com/ShopSouthridgeMall or www.twitter.com/ShopSouthridge.
About Southridge Mall
Southridge Mall is Wisconsin's largest regional shopping destination with five major department stores, including a brand new Macy’s, as well as Boston Store, jcpenney, Kohl’s and Sears. This friendly-family center offers a variety of shopping choices for the entire family with more than 125 popular retail stores such as H&M, Bath & Body Works, Disney Store, Victoria’s Secret, Express and Aeropostale. In addition, shoppers enjoy a more contemporary food court, as well as an interactive children’s play area. Southridge Mall is located at 5300 S. 76th Street in Greendale, Wisconsin between Grange and Edgerton Avenues. For additional information, please contact Southridge Mall at (414) 421-1102 or visit www.simon.com/mall/southridge-mall, www.facebook.com/ShopSouthridgeMall or www.twitter.com/ShopSouthridge.
About Simon Property Group
Simon Property Group, Inc. (NYSE: SPG) is an S&P 100 company and a global leader in the retail real estate industry. The Company currently owns or has an interest in more than 325 retail real estate properties in North America and Asia comprising approximately 241 million square feet. We are headquartered in Indianapolis, Indiana and employ approximately 5,500 people in the U.S. For more information, visit the Simon Property Group website at www.simon.com.
About Simon Brand Ventures
Simon Brand Ventures (SBV), Simon's business-to-consumer arm, is pioneering the transformation of shopping centers into a medium where consumer brands can build relationships with Simon shoppers who make over 2.8 billion visits each year. Simon's vast franchise of market-leading shopping centers nationwide provides SBV the foundation to monetize the distribution system through numerous consumer ventures. SBV and its affiliates have engaged in a number of consumer business initiatives, including the Simon Visa Giftcard® and the American Express®/Simon Giftcard; launch of Simon platform programs such as Simon dTour Live® and Simon Kidgits Club®; a national media delivery channel including static, digital and experiential marketing and advertising vehicles; and multiple national and local marketing alliances with Coca-Cola and Visa U.S.A. among others.
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