Simon Kidgits Club's 10th Anniversary Celebration at Southridge Mall

To celebrate Simon Kidgits Club®’s 10 years of delivering entertaining, educational programming to kids at Simon® malls, Southridge Mall, Wisconsin’s largest and newly renovated shopping destination in Greendale, is hosting a Simon Kidgits Club anniversary party on Sat., April 13, from 1 p.m. to 3 p.m., where children will have the opportunity to participate in anniversary-inspired crafts, games, giveaways and more.

Introduced to Simon mall shoppers in 2003 by Simon Property Group, Inc. (NYSE:SPG), the world’s leading retail real estate company, the Simon Kidgits Club is a fun and informative program that focuses on health, wellness, education, safety and entertainment for children ages 3 to 8. Throughout the past decade, the Simon Kidgits Club has served as a community event staple for kids and parents by rewarding young members for good behavior; offering reading hours featuring favorite children’s authors; helping children enjoy time in the kitchen; and celebrating holidays like Halloween, Christmas and Easter. More than 100 Simon malls, including Southridge Mall, offer Simon Kidgits’ Club programs which have played a key role in reaching the following milestones:

• Engaging with over 1.8 million parents and kids since the inception of the program.
• Hosting more than 10,000 family-focused events with more than 1,000 events annually.
• Celebrating more than one million children’s birthdays by sending cards and receiving gifts.

Families are invited to join Simon Kidgits Club and receive a variety of benefits. Each Simon Kidgits Club member receives his or her own official Simon Kidgits Club membership package and T-shirt at the time of enrollment. Other benefits include: a ‘spin’ at the prize wheel whenever the Kidgits Club member visits the mall; special invitations to programs and events at the mall; special discounts and rewards for members only; a Birthday Club (including birthday card and gift redemption certificate); and a periodic newsletter with games, educational features and special news.

“The impact the Simon Kidgits Club has had on our members over the last decade has been phenomenal,” said Cathi Weiner, Senior Vice President, Simon Brand Ventures, “and we have also been able to use the platform as a catalyst to build relationships with consumer packaged goods companies, toy brands, and entertainment properties who want to easily and directly reach parents and kids. Shoppers and sponsors alike realize the power of the mall as an entertainment and learning destination. The scope of the program has exceeded our expectations and we’re looking forward to the next 10 years.”

“Thousands of children and their parents participate in Kidgits Club activities each year,” said Jayne Stilson, SPG’s Assistant Vice President of Business Development who helped launch the Kidgits Club and has directed the program since its inception. Stilson continues, “Kidgits Club programming is varied but has always emphasized fun and learning. We’ve had a great time.”

The anniversary fun isn’t confined to one day, however. Throughout the month of April, Southridge Mall is offering Simon Kidgits Club members special offers available at Guest Services.

For more information about the Simon Kidgits Club, visit Simon.com/Kidgits.

About Southridge Mall

Southridge Mall is Wisconsin's largest regional shopping destination with five major department stores, including a brand new Macy’s, as well as Boston Store, jcpenney, Kohl’s and Sears. This friendly-family center offers a variety of shopping choices for the entire family with more than 125 popular retail stores such as H&M, Bath & Body Works, Disney Store, Victoria’s Secret, Express and Aeropostale. In addition, shoppers enjoy a more contemporary food court, as well as an interactive children’s play area. Southridge Mall is located at 5300 S. 76th Street in Greendale, Wisconsin between Grange and Edgerton Avenues. For additional information, please contact Southridge Mall at (414) 421-1102 or visit www.simon.com/mall/southridge-mall, www.facebook.com/ShopSouthridgeMall or www.twitter.com/ShopSouthridge.

Simon Property Group

Simon Property Group, Inc. (NYSE:SPG) is an S&P 100 company and the largest real estate company in the world.  The Company currently owns or has an interest in 325 retail real estate properties in North America and Asia comprising 242 million square feet. We are headquartered in Indianapolis, Indiana and employ approximately 5,500 people in the U.S.  For more information, visit the Simon Property Group website at www.simon.com.

About Simon Brand Ventures

Simon Brand Ventures (SBV), Simon's business-to-consumer arm, is pioneering the transformation of shopping centers into a medium where consumer brands can build relationships with Simon shoppers who make over 2.8 billion visits each year.  Simon's vast franchise of market-leading shopping centers nationwide provides SBV the foundation to monetize the distribution system through numerous consumer ventures. SBV and its affiliates have engaged in a number of consumer business initiatives, including the Simon Visa Giftcard® and the American Express®/Simon Giftcard; launch of Simon platform programs such as Simon dTour Live® and Simon Kidgits Club®; a national media delivery channel including static, digital and experiential marketing and advertising vehicles; and multiple national and local marketing alliances with Coca-Cola and Visa U.S.A. among others.