Signage on Grange and Northway

Ugly modern-day signage on Grange and Northway portrays a desperate attempt to drum up business for Greendale.

I'm all about advertising for the village retailers and to encourage visitors to come into Greendale, however, placing a large, brick, electronic sign at the corner of Northway and Grange is tacky.  It doesn't comply with the beauty and history that Greendale exudes but rather indicates a desperate attempt for attention with modern ugliness.  I think this could have been handled in a much better fashion.  I'd be interested to know what others in Greendale think.

This post is contributed by a community member. The views expressed in this blog are those of the author and do not necessarily reflect those of Patch Media Corporation. Everyone is welcome to submit a post to Patch. If you'd like to post a blog, go here to get started.

Bren July 08, 2012 at 10:28 PM
It was a very expensive sign, too. This is the type of mistake made when amateurs attempt to do the work of professionals. Greendale residents have repeatedly told the board to bring in professionals and talk to representatives from other historic districts but this advice has been ignored. With the singular and standout exception of Village President Hermes, the current board complement has listened to a developer for the "underutilized" parking lot that never even bothered to look at the original blueprints or talk to the U.S. Dept. of the Interior so as not to do anything counter to the Greendale Historical Society's efforts to make our village a historic landmark (I'm shocked it isn't already-a lot of damage could have been prevented). They also disrespect the Planning Council's rulings. These board members should probably resign as they are disrespectful of the village and by extension, U.S. history. The sign can be removed, at additional expense of course. But more buildings and changes to the village center could ruin it forever.
Lisa417 July 08, 2012 at 11:52 PM
Some more of those changes that could ruin the village center are the Norman Rockwell statue and don't forget the other sign proposed for Northway.
Jennifer Lynn Golden July 09, 2012 at 12:27 PM
My husband and I, when seeing the sign up & running, thought that something like this should have been done 10 or 20 years ago, but in keeping with the historic values of the village. So while I'm happy to see a sign, I'm disappointed to see that particular sign.
Bren July 09, 2012 at 02:12 PM
I agree. An era-appropriate sign would have been more eye-catching and intriguing. Work should also have been done to distinguish the original village--1930s style signage, a tree barrier, etc. On Grange, something should be done to distinguish the Originals, a berm on the frontage road--something so that people realize this is a protected area. This month in England restoration of the area around Stonehenge is planned to begin. Years back, bright stars built the A344 highway right past the monument, creating concerns of environmental damage. A tacky visitor center also marred the landscape. The British Government is now restoring the area to its original grandeur. That's what we have to do here. Rep. Stone should work with Gov. Walker's office to see if state and/or federal funds are available to hire professionals who can help with this effort. The areas of concern (I believe) include: -Broad Street store facades -Apartment building facade on Northway (Katz property) -Era appropriate signage/boundary markers -Residential facades (for example, an Original on Grange has been bricked over, others have siding, etc., which are removable). The store types are also a challenge, as has been discussed on Patch before. What can we offer that will attract area residents and provide a great experience for bus groups?


More »
Got a question? Something on your mind? Talk to your community, directly.
Note Article
Just a short thought to get the word out quickly about anything in your neighborhood.
Share something with your neighbors.What's on your mind?What's on your mind?Make an announcement, speak your mind, or sell somethingPost something
See more »