Pick 'n Save's "Winning" Play?

Pick 'n Save once again unveils a new scheme to ensnare hopeful customers...

Interested in winning a $250,000 dream home?  If you happened to miss out on the Pick ‘n Save Monopoly Sweepstakes this past summer you are in luck.

Because this fall, Pick ‘n Save brought out a new promotional tactic to capitalize on the success of the Green Bay Packers.  Ironically titled “The Winning Play,” the Roundy’s marketing team has produced a scratch off game with millions of dollars and special offers as prizes. The premise is simple enough. By shopping at your local Pick ‘n Save, a number of scratch cards will be offered in accordance with certain bonus items you purchase at the participating locations. Once the game cards are in hand, it is only a matter of scratching off the winning combination and quickly rushing back to the customer service desk and redeeming them for a myriad of wonderful prizes.

Which would of course be a delightful activity for all ages to enjoy except for the miniscule inconvenience that you NEVER WIN. No really, I mean it. The odds of finding a four-leaf clover  on your first try (10,000 to 1) are greater than actually winning one of the top prizes in this game.

Oh, but the exhilaration is certainly there. It is impossible not to feel the air crackling as you put the groceries away and spread out your horde of game cards all over the kitchen table. Even as time and time again the scratch cards defeat you, the little voice in the back of your head reassures you that the next card is a sure winner. So you keep on scratching long after reasonable logic has told you to give it up. But then, as if by miracle, you scratch off three consecutive helmets and the trumpets start playing. You leap to your feet and in the same continuous motion you reach for your phone with the single-minded focus of alerting someone to your victory. Finally as your heart returns to stable condition and your fingers stop trembling you are able to scratch off the silver shavings that are the only thing separating you from early retirement. With the steady hand of a neurosurgeon you carefully scrape away the box and stare with abject horror at what lies beneath.  “You could win two WINNING PLAY Game Tickets.”  The irony is overwhelming.  

But it is too late, you are hooked. You have to hand it to those marketing guys. They have developed an excellent gimmick that plays on the weakness of the typical American greed.

Even so, it is not always heartbreak. Perhaps you will get lucky and by a stroke of luck will win twenty-five cents off of a product that you would only consider using if the planets were all aligned correctly.  However, chances are you won’t.  Better to go back to the field and start picking clovers.  Looks like they still could not find a winner for that $250,000 dream house.

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JB December 24, 2011 at 02:10 AM
Sounds like the Pick n Save you shop at doesn't know what they're doing, I won $1 and no forms to sign, didn't have to sign the back either, cashier said they don't need that information for small $ winning amounts because it's non-reportable for tax purposes, she just took my ticket and gave me the $1, simple as that :). (Store is Cudahy location)
JB December 24, 2011 at 02:20 AM
Only high level prize winners need to mail in their winning tickets, low level prize winners claim their prize at the Pick n Save customer service center. If you are a high level prize winner the .44c would be worth it!!! I hope your Pick n Save store didn't tell tell you to mail in your tickets for low level prizes, lol, then they obviously don't know what they're doing or they are just being lazy and don't want to deal with it, lol. (read the fine print on the back of your tickets, it explains how to redeem high and low level prizes)
JB December 24, 2011 at 02:34 AM
The more tickets I scratch the more I am starting to think there is something up with how easy it is to continuously win more free tickets but no $! I had about 30 tickets that I scratched at one sitting and no $ only more free tickets, what are the odds that a person can almost always scratch off the correct 3 footballs to reveal winning free tickets but when it comes to the tickets that are worth $ it's a fail 99.99% of the time, starting to think something subliminal is going on with the tickets that only win you more free tickets, lol. I even tried scratching the footballs first without knowing what the prize was ( a little scary only cuz you dont know what you are playing for) and sure enough everytime only more free tickets and the ones worth $, yep, you guessed it, got them wrong everytime.
Efrank January 26, 2012 at 04:37 AM
Do you retards have anything else better to do? I looked this up to see what this was about and found a bunch of lonley people with nothing else to do, but rant about how bad a scratch off is? There all the same get over it.
Scott Nickel February 15, 2012 at 10:59 PM
Hey Efrank - clearly you've never been grocery shopping. Spending too much time dumpster diving? If you had happened upon this article in the middle of the awful sweepstakes presented by P and S, you would have appreciated the frustration felt by thousands. But seeing that you are a month and a half behind the times, I guess you just wouldn't get it.


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