GamePlay Tour in Southridge Allows Gamers to Try New Games

Video game fanatics around the Milwaukee area will be happy to hear that the 2011 Simon GamePlay tour will come to in October where they will be able to try the hottest video games before they are officially launched.

Simon GamePlay, powered by Coke Zero, will be at 26 Simon properties around the country. For the third consecutive year, the world’s largest multichannel video game retailer, is the retail partner for Simon’s GamePlay.

“GameStop is always looking for ways to share the excitement of video gaming with the community, so we are thrilled to be a part of the Simon GamePlay Tour again in 2011,” said Mike Dzura, senior vice president of stores for GameStop.

The free event will stop in Southridge on October 1 and 2.

“One of the great things about Simon GamePlay is that it has something for every gamer – young kids to parents to hard-core gamers,” said Tod Dalberg, vice president of business development for Simon.

The recently launched Nintendo 3DS gaming system will take center stage . A “Nintendo 3DS Lounge” -- decked out with couches, snacks and games -- will be at the disposal of shoppers wanting to kick back and compete on their handheld 3DSs.

For the super competitive, Nintendo offers “Street Pass,” an opportunity to show off video skills in tournament-style play using Nintendo 3DS devices. GamePlay will display all of the action on two flat screens so shoppers can cheer on participants as they compete for the highest score.

The tour also offers 10 gaming pods, including two mature zones, with a variety of products from leaders in the video gaming industry, including 2K Play, Capcom, Eidos, SEGA, Namco-Bandai, Warner Brothers Interactive, THQ, 2K, Atari, and Edios/Square Enix.

“We are really looking forward to bringing this exciting event to Greendale,” said Cheryl Rouse, Director of Marketing and Business Development. “Southridge Mall is the perfect place for this terrific event that appeals to all ages.”