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Southridge Ruby Tuesday Coming Out of Hiding

Ruby Tuesday in Greendale is vamping up its look with a new sign and outdoor dining.

 will become more visible to 76th Street drivers this summer, after the Village Board finally granted . 

The restaurant has been near Southridge Mall for four years, but it is easy to miss Ruby Tuesday’s dark brick building, set back from the street, said restaurant manager Don Carlson.

Carlson, who has been with the restaurant chain for 18 years, said it is great timing to add the sign, with the construction of the new Wal-Mart across the street, the new restaurants opening next door and the .

“I’ve always respected the small town values of Greendale and the historical significance of downtown Greendale,” Carlson said. “Now with all the changes in Southridge and Walmart it’s more of a commercial area.”

Carlson said that they have in the past applied for signage through the Village of Greendale, but were never approved.

“For the past two summers it’s been slower,” Carlson said. “I contacted some trustees and expressed that we are that hidden business and said we needed another form of visibility.”

Greendale’s Ruby Tuesday is one of two locations in Wisconsin. The other one is located in Menomonee Falls.   

The Southridge location was the first franchised Ruby Tuesday developed by RT Holdings of Southern Wisconsin, LLC, according to 2009 a press release.

Carlson said Ruby Tuesday prides itself on the freshness of its food and garden salad bar, which makes the restaurant stand out from its competitors.

Clientele ages range from young to old. A large amount of senior citizens can be seen hanging out at Ruby Tuesday during the lunch hour. Families of all ages frequent the restaurant in the evenings.

Ruby Tuesday is a member of the Greendale Chamber of Commerce and the Greenfield Chamber of Commerce. The restaurant recently held a social event for the Greendale Chamber of Commerce and provided appetizers.

“We want to be that place where families think to come for dinner," Carlson said. "Greendale is such a tight family area and that’s important. We need to cater to our community."

The restaurant has the Ruby Tuesday Community GiveBack Program, in which the restaurant offers a charitable donation to local organizations that host a dining event by giving them 20% of the net sales.

Over the past five years Ruby Tuesday has swayed away from the memorabilia and artifacts interior design style, similar to Applebees.

“Now we have kind of evolved and remodeled all the restaurants and made them more sophisticated and tried to ramp up our service and quality of food,” Carlson said.

Ruby Tuesday was founded more than 30 years ago, when current Chairman and CEO Sandy Beall opened the first restaurant near the University of Tennessee in Knoxville in 1972. Beall used to work for Pizza Hut and a man gave him $10,000 to live out his dream of opening a restaurant. Now there are about 900 company-owned and franchised restaurants worldwide.

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