Despite the closing of the store at , mall management says it will continue its aggressive renovation plans by bringing in new stores and restaurants.
Old Navy, , was the chain's last store in the southern Milwaukee County. The next closest stores are in Brown Deer and Brookfield Square.
The closing comes at a time when Southridge is in the process of finishing a with the help of $16 million TIF District from the village of Greendale. This renovation has brought in new stores like and .
While the reason Old Navy is closing is unclear, Southridge released the following statement in response to media inquiries:
As part of this transformation, a remerchandising plan is in place to continually bring new stores and restaurants that enhance our retail offerings.
There will continue to be retailer movement and relocations throughout the property as part of the remerchandising plan. We are dedicated to providing our shoppers with a quality shopping experience that includes dynamic retail stores and restaurants.
The renovation will also provide significant updates to the mall’s interior and exterior, new amenities and an overall fresh new shopping environment for the Greendale community and our shoppers.
The downside of this alternate usage for retailers and serious shoppers is that this counters the entire purpose of the mall, to bring people together to spend money. There is also a crime issue at Southridge, but this is everywhere. My great concern is the Walmart opening across the street. Police reports indicate that purse snatchers, etc. often travel to the nearest Walmart because triple digit purchases are normal and signatures aren't checked. Soon there will be a Walmart right across the street.
I think the renovations at Southridge are a nice change for Southridge that should bring a good increase in revenue but if the mall manager/owner does not adopt a youth policy soon, we will see some of the same things at Southridge as we did at Northridge. They should not wait for gun shots to happen in order to do this. And yes, I think Southridge is very much in the realms of the possibility of this happening And while I don't feel unsafe shopping here, even at night, I don't appreciate VERY loud obnoxious teens, with their pants hanging of their a**** !