Business & Tech

No More Signs of Winter on 60th Street

A billboard that has depicted a winter scene for several years — even during spring and summer months — is getting a facelift.

A billboard on 60th Street at an on-ramp for eastbound I-894 no longer depicts a winter scene, eight months after the City of Greenfield's Common Council gave Clear Channel the go-ahead to take it down.

This billboard was able to be seen when exiting the highway heading down 60th street into Greendale. 

In addition to removing the winter scene, the billboard space has been divided into two smaller billboards that will feature "regular" advertising.

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The winter scene had been a part of a 13-year agreement between the city and advertising companies that prohibited advertising at that location.

  • Read more about the billboard's interesting history.

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