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Many Greendale Library Patrons Trade Pages for Screens

Electronic book borrowing has surged at the Greendale Public and across the state. While the technology offers convenience, libraries still face an uphill battle to utilize the online program to its greatest extent.

Patrons of the  and across the state are turning a new page — or more accurately clicking a button — in the way they borrow books.

The age of the electronic reader is upon us, and the popularity of the new device is growing. Since an initial boom during the 2010 holiday season, sales of the devices have grown exponentially and are expected to peak at 14 million by 2013, according to PC World. With a growing variety to choose from, there's an e-reader to suit the needs of anyone.

However, while e-readers are gaining traction with bookworms around the country, book publishers are still digging their heels limiting users' accessibility to electronic copies of books. Libraries across the nation face an uphill battle to utilize online book borrowing to its fullest extent.

Electrically charged growth

Evidence of the rapid transition from page to screen is emerging at the local library. If you didn’t already know, the Falls library utilizes a statewide electronic book borrowing program called OverDrive. With a library card, you can temporarily download books wherever you have access to a computer.

Books will stay on a device for roughly one or two weeks depending on the title’s popularity and then simply disappear. Therefore, no more late fees or lost books.

Greendale Public Library Director Gary Niebuhr said the library has featured the state’s program for e-book rentals since 2011. However, users have just started to utilize the virtual library desk, and the program’s popularity has skyrocketed.

Niebuhr said that in all of 2011 the library 1,737 e-books were checked out.  In the first 2012 quarter the Greendale library has already circulated 1,006. Niebuhr said more than 4,000 e-books are expected to be checked out by the end of the year.

Now, nearly 60,000 electronic copies of books have been checked out at libraries across the county in less than a year, with an average of 7,500 to 8,000 books checked out monthly.

Across the state, the furious growth of e-book rentals is also evident. Sara Gold, a purchasing librarian with Wisconsin Library Services, oversees the digital borrowing program used by libraries across the 17 regions in the state. She said 2012 will be a record year.

“Already, by July 2012, we will have surpassed our electronic book circulation for the entire year in 2011 — even accounting for the holiday boom,” Gold said. “The problem we have is that the demand is far exceeding what we had anticipated, which is a good problem to have.”

It's also a national trend. According to PaidContent.org, 67 percent of all U.S. libraries offer e-books, and 28 percent of libraries across the nation rent out e-readers to patrons. However, the article also notes that relations are fraught between libraries and book publishers.

Circulation totals could be much larger.

Waiting in a digital line

You may be asking, “How can demand outweigh supply in an electronic medium?”

Although a book on OverDrive is available at the push of a button, the libraries across the state can only hold a limited number of “copies” on the electronic shelf. Essentially, Gold said it’s no different that having a physical book in any given library.

”After November and December, we saw usage of the service double as many people were gifted electronic readers for the holidays."

For example, “50 Shades of Grey,” a very popular erotic title right now, has over 1,500 holds on a limited supply of copies. Those who want to check it out now may be waiting for a spell — even in the instantaneous world of the Internet.

“No matter how many copies we get, it’s nearly impossible to keep up,” Gold said.

Gold said it’s a result of an uphill battle against book publishers who are resistant to allowing unlimited downloads of popular titles. Each electronic copy costs $60 to $80 for the library, rather than the $5 to $20 a consumer may pay.

“It’s much more expensive to purchase e-books for the library,” Gold said. “We are trying to work with publishers to have them see that we are working with them and not against them.”

Another factor working against libraries is that only two of the six major publishers distribute books electronically to libraries. That’s why you may not find your favorite titles on OverDrive. However, those same publishers will sell the physical copies of their book to the library.

Gold said Wisconsin is joining with federated library systems across the nation to change publishers’ perspective and increase the diversity and availability of titles online — especially with usage rates growing at such a high rate.

“It’s very frustrating for us, our libraries, and our patrons. A lot of patrons don’t understand that we don’t have certain titles because we aren’t permitted,” Gold said. “We are working at a grassroots level locally and nationally to work with these publishers to show that libraries aren’t a threat to their bottom lines.”

Gold's frustration isn't the only drop in the pond for libraries seeking to exapnd the selection online. The debate with publishers has caught the attention of the American Library Association. In their opinion, the new digital frontier has forced libraries to once agin pay attention to negotiations with publishers.

“If anything, this new ebook market is even more challenging to publishers than it is to libraries, and that’s why we face such turbulence,” stated Robert C. Maier and Carrie Russell, authors of an article that appeared Tuesday in American Libraries magazine - the official publication of the American Library Association.

According to an article in New York Times, traditional book loans at the library offer a bit of an inconvinience for patrons. They need to borrow the book and return it in two trips - unlike at a bookstore where it's one stop. Now, e-books offer a bit of convinience, and publishers are seeking ways to inconvinience users to protect the bottom line.

In the meantime, each of the 17 Wisconsin library systems and individual libraries recently contributed funding to the electronic collection to foster its growth, Greendale Public Library included. Along with a grant, $1 million was raised to spend digitally.

“We have a huge infusion of money in terms of collection development,” Gold said. “We feel the frustration that if it’s an e-book, why can’t we just lend it out? But we are making progress. We hope that by partnering with collections around the country we can use that collective power to educate publishers.”

Nicki May 29, 2012 at 02:17 PM
I do not own a Kindle or other electronic reader and one is not in my immediate plans, however, I do realize their popularity and east of use for many. For me, there is still something about taking in the "smell of the boks" and holding one in my hands while I read it that is not only enjoyable, but a bit nostalgic. I've had a library card since I could read and have a sister who is a librarian and books have always been an important part of my family's lives. Someday, I may have an electronic reader, but for now, I'll continue to read real books.
Nicki May 29, 2012 at 02:18 PM
Excuse me, "ease" not "east" Sorry about the typo. I also have an old computer that takes time to spell check;)
Viviana Buzo (Editor) May 29, 2012 at 08:20 PM
I have to agree with Nicki. I could see why people love Kindles and it's a space saver too. There is nothing like holding a book. Kindles can break but books just seem to be reliable. Books are the friends that are there when you need them :)

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